New Delhi: “Enough is enough, no man can stay without entertainment. It has become the part of life you need to bring in colors in your system every day. I am sure that media and entertainment industry is going to bounce back in a much bigger way and people of the industry will for sure recover their loses accrued during pandemic,” said Sandeep Marwah President ICMEI & National Chairman of Media And Entertainment Committee of BIS Ministry of Consumer Affairs, Food and Public Distribution, Government of India at a webinar organized byin association with World Association of Small Medium Enterprises.
For many people who make a living in the entertainment industry, life as they knew it abruptly changed in late March when the spread of COVID-19 forced every aspect of the business to shut down. With movie theatres going dark, concert halls closing their doors, and film sets delaying production indefinitely, the global pandemic essentially brought the multibillion-rupees business to a standstill.
“From a broad perspective, the entertainment industry as a whole has been hit pretty hard. There has never been anything like this that has affected the industry at this magnitude in our lifetime,” said Dr. Sanjeev Layek Executive Secretary of WASME.
The industry is looking the new ways of entertaining the World. Events have been shifted from outdoors to indoors. New applications have replaced the auditoriums. Media education is on line. Meetings, conferences, workshops, interactions, talks, seminars are on web and now film making is looking for another alternatives.